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Video is one of the most powerful and effective marketing tools for any business. We’ve all seen those firms with great videos and thought that it would be great for my business. Let’s talk about how a good video can benefit you.

Whether you’re looking to gain new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice as a marketing asset. They are quick, straight-to-the-point visual messages that are very effective in converting prospects to customers. Explainer videos has become a benchmark as to how we perceive startups.

If you’re debating wether to get a video developed for yourself, The below points might help you.

Attention Grabbing

The average person on the Internet has an attention span of eight seconds. If the content on your website doesn’t grab their attention in eight seconds, they’ll move on to another website. The longer you hold the attention of your audience, the more likely they are to spend more time on your site.

Increases Conversions

The longer your audience stays on your site, the more likely you are to make a conversion. Statistics suggest that a well-made explainer video can increase conversion rates by 15 to 50 percent.

Compelling Elevator Pitch

Video is more engaging than basic text and even images. Use an explainer video on your site to explain your brand’s mission and values, or to pitch a new product or idea to your audience. Don’t simply provide information, your video should also include a call to action.

More Shareable Than Text

Engaging Video content goes a long way on Social Media. Good Explainer Videos on Facebook generates millions of views if marketed properly. Video is ranked higher in Google than text, making it a powerful SEO tool. Second, to Google, YouTube is the second most used search engine, which goes to show that people want to see information conveyed in video.

Reflection of Your Brand’s Culture and Personality

The personality and culture of your company or organization is a critical element when it comes to connecting to and engaging with your audience. It is difficult to convey emotion or personality through text alone, but explainer videos can be a fun, entertaining way to showcase your brand culture, colors and ethos.

While it is possible to create a DIY (do-it-yourself) video with a host of video creators, the quality and the story and the visuals of an explainer video plays a significant role in the popularity of that video. For an explainer video that accomplishes the benefits listed above, work with a professional designer or a company which will help you create a memorable video!