In explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.
The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
When and how should I use an explainer video?
Explainer videos are typically used towards the top of the conversion funnels (consideration phase). They’re most useful when a potential customer is aware of their problem/need and starting to look at potential solutions. Places to put your explainer video:
homepages, product or service pages, newsletters, trade shows, and sales meetings.
What are some characteristics of a great explainer video?
- Two minutes or less
- Clear and concise
- Conversational tone
- A focus on benefits not features
- Specific call-to-action
The best places to share your explainer videos
Here are some of the platforms where explainer videos when used and promoted properly, perform exceptionally.
- Email Marketing Campaign
The next best thing you van try while getting an animated explainer video made for yourself is to try A/B Testing. A/B Testing is essentially the same content with a different Call to Action. So you get the same video made with 2 different CTA and then try them both out one after another. The creative which performs better becomes the one that you push the hardest on. This is a cost-effective way to gauge the market and to understand what your prospective users respond to.