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Solid Souls

Solid Souls required a minimalist but bold branding done for their new streetwear venture based in Canada. We had explored a few monograms initially but a full logotype turned out to be a viable option.

Below is a breakdown of our process which includes some of the initial concepts we came up with and the pivot to a logotype with negative space.

This is the monograms concepts that were designed and considered before we decided that a logo-type was the best way forward for the brand 

Final Branding for Solid Souls

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